Privacy Policy VDI Wissensforum

Disclosure to third parties

Your data will be processed transparently, based on this privacy policy. Information may also be passed on to other companies based in the VDI Group for processing for administrative purposes, if necessary. However, this is only done insofar as this is necessary for the purposes stated in this data protection declaration or the other company acts as a service provider / order processor bound by instructions. The legal basis for this transfer is Art.6 para.1 lit.f), ErwG 48 DSGVO.

The transfer of data to processors is based on Art. 28 (1) DSGVO.

We also do not sell your data to third parties, nor do we market it in any other way.

In addition, your personal data will be forwarded to law enforcement authorities and, if necessary, to injured third parties without your express consent if it is necessary to clarify an illegal use of our services or for legal prosecution. However, this only happens if there are concrete indications of unlawful or abusive behavior. A transfer may also take place if this serves the enforcement of terms of use or other agreements. We are also legally obligated to provide information to certain public authorities upon request. These are law enforcement agencies, authorities that prosecute administrative offenses subject to fines and the tax authorities.

The transfer of this data is based on our legitimate interest in combating abuse, prosecuting criminal acts and securing, asserting and enforcing claims, provided that your rights and interests in the protection of your personal data do not prevail, Art. 6 para. 1 lit. f DSGVO. 

Cookies

In order to make our website user-friendly for you and to optimally adapt it to your needs, we use cookies in some areas. A cookie is a small file that is stored locally on your computer when you visit a website. If you visit the website again with the same terminal device, the cookie indicates, for example, that it is a repeat visit. Cookies also enable us to analyze the use of our website. The cookie does not contain any personal information, it is not suitable to identify you on third party websites, including the websites of analytics providers.

We use the following types of cookies:

• Basic/necessary cookies

These cookies are essential for the function of our website. This is, for example, the allocation of anonymous session IDs for bundling multiple queries to a web server or the error-free functioning of logins and orders.

• Functionality cookies

These cookies help us to save settings you have chosen or support other functions when you navigate our website. For example, we can remember your preferred settings for your next visit or save your login details for certain areas of our website.

• Performance/Statistics Cookies

These cookies collect information about how you use our website (e.g. internet browser used, number of visits, pages viewed or time spent on the website). These cookies do not store information that allows personal identification of the visitor. The information collected with the help of these cookies is aggregated and therefore anonymous.

You can declare your consent or rejection of cookies - also for web tracking - via the settings of your web browser. You can configure your browser so that the acceptance of cookies is refused in principle or you are informed in advance when a cookie is stored. In this case, however, the functionality of the website may be impaired (e.g. when placing orders). Your browser also offers a function to delete cookies (e.g. via Delete browser data). You can find more information about this in the operating instructions or, as a rule, under Settings of your Internet browser.

Website tracking

Our website uses the web analysis service of etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, www.etracker.com*.

When you visit our website, data is therefore collected and stored for marketing and optimization purposes:

• Request (page name)
• Browser type / version (Ex.: Internet Explorer)
• Browser language (Ex.: German)
• Operating system used (Ex: Windows 10)
• Referrer URL (the previously visited page)
• anonymized (shortened) IP address
• Time of access
• City and country
• Clicks

From this data, usage profiles can be created under a pseudonym. Cookies can be used for this purpose (see point Cookies). The data collected with the etracker technologies will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym. The data collection and storage can be objected to at any time with effect for the future.

This website uses etracker to collect data about how its users interact with the website and its content. VDI Wissensforum uses this data to ensure that the website creates added value for its visitors, for example through content adapted to their personal needs. Only the website owner has access to this data; it is encrypted before it is collected. Your security and privacy are not compromised.

For more information on data protection at etracker, please visit www.etracker.com/de/datenschutz.html.

To deactivate etracker and exclude the collection of usage data, a cookie ("cntcookie") must be set by eTracker. The cookie is available at https://www.etracker.de/privacy?et=Zl3oQb. If the cookie is set, the usage data will not be collected.

The web analysis remains deactivated as long as the cookie from eTracker is not deactivated or deleted on your part. Therefore, please do not delete the cookie as long as the respective web analysis is not wanted.

Integration of social network plug-ins

Our web site uses buttons for each of the social networks

• Instagram facebook, Facebook Inc. , 1601 S. California Ave, Palo Alto, CA 94304, USA
• Twitter, Twitter Inc, 1355 Market St, Suite 900, San Francisco, CA 94103, USA
• Xing, XING AG, Gänsemarkt 43, 20354 Hamburg, Germany
• YouTube, LLC, 901 Cherry Ave, San Bruno CA 94066, USA
• LinkedIn, LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA

The buttons are marked with the logo of the respective social network. However, they are not the usual social plugins, but buttons with deposited links. The buttons must be activated (clicked) separately by you. As long as these buttons are not clicked, no data is transmitted to the social networks. Only when you click on the buttons and thus declare your consent to communication with the servers of the social network, the buttons become active and the connection is established.

After clicking, the button corresponds to a so-called share plugin. The social network is provided with information about the visited page, which you can share with your contacts in your social network. If you want to "Share" the information, you must be logged in. If you are not logged in, you will land on the login page of the social network you clicked on and you will no longer be on the pages of tuev-hessen.de. If you are logged in, the information is transmitted that you want to recommend the respective article.

By activating the button, the social networks then also receive, among other things, the information that and when you accessed the corresponding page of our website, as well as, for example, your IP address, information on the browser used and the language settings. When you click the button, your click is transmitted to the social network and used according to its data usage guidelines.

When activating the button, we have no influence on the collected data and data processing operations and are not responsible for this data processing and in this respect also not responsible in the sense of the GDPR. We are also not aware of the full extent of the data collection, its legal basis, the purposes as well as the storage periods. Therefore, the information provided here is not necessarily complete.

The transmission of the data takes place regardless of whether you actually have an account with the provider or are logged in there. If you are logged in to the provider, your data will be directly assigned to your account. If applicable, the providers also use cookies on your computer to track you.

To our knowledge, the provider stores this data in usage profiles, which it uses for purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (also for non-logged-in users) for the display of needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles. To exercise this right of objection, please contact the respective provider.

For the purpose and scope of the data collection and the further processing and use of the data by the respective social network, as well as your rights in this regard and setting options for protecting your privacy, please refer to the information

• on Instagram: http://www.facebook.com/about/privacy
• on Google: http://www.google.com/intl/de/policies/privacy
• on Twitter: http://twitter.com/privacy
• at Xing: https://www.xing.com/privacy
• on youtube: http://www.youtube.com/t/privacy_at_youtube
• on LinkedIN: http://www.linkedin.com/static?key=privacy_policy&trk=hb_ft_priv

If you do not want the social network to receive data about you, do not click the button.

Abuse detection and tracking

We retain information for abuse detection and tracking, in particular your IP address, for a maximum of 7 days. The legal basis for this is Art. 6 Para. 1 lit. f DSGVO. Our legitimate interest in retaining data for 7 days is to ensure the proper functioning of our website and the transactions conducted via it, as well as to be able to defend against cyber attacks and the like. We may use anonymous usage information to tailor our website to your needs.

Specific information about our online presence in social media

VDI Wissensforum maintains several online presences within social networks and platforms, such as Instagram, Twitter, youtube, Xing and LinkedIn, in order to have the possibility to communicate with active users there and to inform them about our service portfolio. VDI Wissensforum uses the technical platforms and services offered by the operators for this purpose. In social networks and on other external platforms, the respective operators' own data protection provisions apply, even if we disseminate information and maintain presences there.

We would like to point out that you use the services of the social networks and platforms offered here as well as their functions on your own responsibility. This applies in particular to the use of interactive functions (e.g. commenting, sharing, rating, etc.). The data collected about you in this context will be processed by the operators of the platforms and, if necessary, transferred to countries outside the European Union. What information the operators receive and how it is used is described in general terms in the respective privacy policies. On the individual platforms, you will also find information about contact options to the operators as well as about the setting options for advertisements.

• on Google: www.google.com/intl/de/policies/privacy
• on Twitter: twitter.com/privacy
• at Xing: www.xing.com/privacy
• on youtube: www.youtube.com/t/privacy_at_youtube
• on LinkedIn: www.linkedin.com/static
• on Instagram: https://help.instagram.com/519522125107875

In which way the operators of the social networks use the data from the visit of the respective pages for their own purposes, to which extent activities on the pages are assigned to individual users, how long these data are stored and whether data from a visit of the respective page are passed on to third parties, is not conclusively and clearly stated by the operators and is not known to us.

I. Xing

• Dynatrace
  Dynatrace, a service provided by Dynatrace LLC, headquartered in Waltham, Massachusetts, USA, provides insight into the performance of a particular web application and how users navigate the site. Dynatrace collects data such as W3C timings, button clicks, link clicks, JavaScript errors, browser types, and geographic regions. This helps to improve the respective offers and to fix functional problems. Dynatrace uses various cookies for this purpose. To the privacy policy of Dynatrace: https://www.dynatrace.com/company/trust-center/ 
   
• Google Analytics & Google Conversion Tracking
  Google Analytics, a service of Google Inc., Moutain View, California, USA, uses cookies that are stored on your terminal device and that enable an analysis of your use of our online presences in social media. The information generated by the cookie about your visit to our online presences in the social media is usually transmitted to a Google server in the USA and stored there. If anonymization of the IP address to be transmitted by the cookie is activated on the website ("IP anonymization"), your IP address will be truncated beforehand by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information to evaluate your use of our online presence in social media and to compile reports on website usage. In doing so, pseudonymous usage profiles can be created from the processed data. The IP address transmitted when using Google Analytics is not merged with other data from Google. You can find more information on data protection here http://www.google.de/privacy.html.
   
• Adobe Marketing Cloud
  Adobe Marketing Cloud provides website traffic analytics. The operator of these services is Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland. The analytics allow instant analysis of visitor flows. User behavior is presented in a way that provides an overview of users' online activity on social media sites. Adobe Marketing Cloud uses "cookies" that are stored on your computer and allow analysis of your website usage. If website usage information generated by the cookie is sent to an Adobe server, the settings ensure that the IP address is anonymized before geolocation and replaced with a generic IP address before storage. http://www.adobe.com/de/privacy/opt-out.html
   
• Facebook Pixel
  Xing uses the remarketing function "Facebook Pixel", a service of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. This function is used to present interest-based advertisements ("Facebook Ads") to visitors of the website. For this purpose, Facebook's remarketing tag has been implemented on this website. Via this tag, a direct connection to the Facebook servers is established when visiting the website. This transmits to the Facebook server that you have visited this website and Facebook assigns this information to your personal Facebook user account. https://www.facebook.com/business/help/742478679120153?helpref=search&sr=3&query=pixel
   
• comScore
  On Xing, information about usage is also collected and stored in anonymized form using a procedure from comScore, a service of comScore Inc from Reston, Virginia, USA. In this process, a small image file or JavaScript is integrated into accessible Internet pages to enable the measurement of access figures, e.g. by means of a cookie. In addition, audio and video usage within the player on the web pages is recorded. Under no circumstances can the data obtained be used to personally identify the visitor to this website. The collected data is only used to improve the service. Therefore, all IP addresses are stored only in anonymous form. No other use or disclosure to third parties will take place. https://www.comscore.com/ger/Ueber-Uns/Datenschutzerklaerung

II. LinkedIn

• Facebook Pixel
  LinkedIn uses the remarketing function "Facebook Pixel", a service of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. This function is used to present interest-based advertisements ("Facebook Ads") to visitors of the website. For this purpose, Facebook's remarketing tag has been implemented on this website. Via this tag, a direct connection to the Facebook servers is established when visiting the website. This transmits to the Facebook server that you have visited this website and Facebook assigns this information to your personal Facebook user account. https://www.facebook.com/business/help/742478679120153?helpref=search&sr=3&query=pixel
   
• Nielsen NetRatings
  Nielsen NetRatings is provided by Nielsen GmbH, Lindwurmstraße 10, 80634 Munich, Germany, and is an Internet tracking service for measuring and analyzing consumer behavior. You can object to the collection or analysis of your data by this tool by downloading or setting and saving the opt-out cookie available at the following link:
  http://www.nielsen.com/us/en/privacy-statement/digital-measurement.htm
   
• AppNexus
  AppNexus is provided by AppNexus Inc, 28 W 23rd Street, 4th floor, New York, NY - 10010, USA and is a web analytics and interest-based advertising tool. You can object to the collection or analysis of your data by this tool here. https://www.appnexus.com/en/company/platform-privacy-policy-de.
   
• Eloqua Tracking
  Eloqua, a service of Oracle Cor, 500 Oracle Parkway, M/S 5op7, Redwood Shores, CA 94065, places a persistent cookie on each login page unless an Eloqua cookie is already present on your device. If you have already used a website that uses Eloqua, you may already have an Eloqua cookie. The Eloqua cookie may be used to analyze your use of pages in order to improve them. Emails sent using Eloqua use tracking technologies of the type described above. If you would like to completely prevent the use of Eloqua tracking technologies for your device, you can do so on the Eloqua opt-out page.
  For more information, please see the Eloqua privacy policy. (www.oracle.com/marketingcloud/products/marketing-automation/index.html)

III. Twitter

• Twitter Analytics & Twitter Ads
  The service is operated by Twitter Inc, 1355 Market St, Suite 900, San Francisco, CA 94103, USA. Twitter Analytics stores and processes information about your user behavior on our online presences in social media. For this purpose, Twitter Analytics uses, among other things, cookies that are stored locally in the cache of your web browser on your end device and that enable an analysis of your use of the social media platforms. Twitter Ads can be used to create targeted marketing campaigns. https://twitter.com/personalization
   
• Facebook Insights
  Via Facebook Insights, a service of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA , Facebook collects, among other things, your IP address and other information that is available in the form of cookies on your PC. This information is used to provide statistical information about the use of the respective page. Facebook provides more detailed information on this under the following link:
  http://de-de.facebook.com/help/pages/insights.
   
• Google Analytics
  Google Analytics, a service of Google Inc., Moutain View, California, USA, uses cookies that are stored on your terminal device and enable an analysis of your use of our online presences in social media. The information generated by the cookie about your visit to Twitter is usually transferred to a Google server in the USA and stored there. If anonymization of the IP address to be transmitted by the cookie is activated on the website ("IP anonymization"), your IP address will be truncated beforehand by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information for the purpose of evaluating your use of Twitter and compiling reports on website activity. In doing so, pseudonymous usage profiles can be created from the processed data. The IP address transmitted when using Google Analytics will not be merged with other data from Google.
  http://www.google.de/privacy.html.
   
• Dynatrace
  Dynatrace, a service provided by Dynatrace LLC, headquartered in Waltham, Massachusetts, USA, provides insight into the performance of a particular web application and how users navigate the site. Dynatrace collects data such as W3C timings, button clicks, link clicks, JavaScript errors, browser types, and geographic regions. This can be used to improve the performance of the particular offering and fix functional issues. This data helps to continuously improve the offering and to identify functional problems. Dynatrace uses various cookies for this purpose. https://www.dynatrace.com/company/trust-center/
   
• Infusionsoft
  Infusionsoft is a program for preparing, creating and executing targeted marketing campaigns. Infusionsoft is operated by: Infusionsoft Inc, 1260 S. Spetrum Blvd, Chandler, AZ 85286. With the software it is possible to link statistical data as well as network behavior of individual users with contact data of concrete person for marketing purposes. If you install a deactivation add-on for your web browser, you can object to the collection of your data. https://www.infusionsoft.com/legal/privacy-policy

IV. youtube

• DoubleClick Floodlight
  DoubleClick Floodlight is a service provided by Google Inc, Moutain View, California, USA. DoubleClick Floodlight cookies allow us to understand whether you complete certain actions on social media platforms after viewing or clicking through to a display/video ad on Google or other platforms through DoubleClick. DoubleClick uses this cookie to understand the content you have interacted with on our the websites in order to later send you targeted advertising. https://support.google.com/ds/answer/2839090?hl=en
   
• Facebook Insights
  Via Facebook Insights, a service of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA , Facebook collects, among other things, your IP address and other information that is available in the form of cookies on your PC. This information is used to provide statistical information about the use of the respective page. Facebook provides more detailed information on this at the following link:
  http://de-de.facebook.com/help/pages/insights.
   
• MediaMind
  Youtube uses technology from MediaMind Technologies Inc, 135 West 18th Street, New York, NY 10011, USA, to optimize online ads. MediaMind uses cookies with anonymous and personally non-identifiable information in connection with the ad serving service. Adserving assists youtube in selecting appropriate advertising media for users. The cookie does not contain names, addresses, phone numbers, email addresses or other information that can personally identify the user. For more information regarding MediaMind privacy, please visit http://www.mediamind.com/privacy-policy. You can disable MediaMind cookies at http://www.networkadvertising.org/choices/.

V. Instagram

• Facebook Insights
  Via Facebook Insights, a service of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA , Facebook collects, among other things, your IP address and other information that is available in the form of cookies on your PC. This information is used to provide statistical information about the use of the respective page. Facebook provides more detailed information on this at the following link: http://de-de.facebook.com/help/pages/insights.
   
• Goolge Analytics
  oogle Analytics, a service of Google Inc., Moutain View, California, USA uses cookies that are stored on your terminal device and enable an analysis of your use of our online presences in social media. The information generated by the cookie about your visit to Instagram is usually transferred to a Google server in the USA and stored there. If anonymization of the IP address to be transmitted by the cookie is activated on the website ("IP anonymization"), your IP address will be truncated beforehand by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information for the purpose of evaluating your use of Instagram and compiling reports on website activity. In doing so, pseudonymous usage profiles can be created from the processed data. The IP address transmitted when using Google Analytics is not merged with other data from Google. http://www.google.de/privacy.html.
   
• Facebook Pixel
  Instagram uses the remarketing function "Facebook Pixel", a service of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. This function is used to present interest-based advertisements ("Facebook Ads") to visitors of the website. For this purpose, Facebook's remarketing tag has been implemented on this website. Via this tag, a direct connection to the Facebook servers is established when visiting the website. This transmits to the Facebook server that you have visited this website and Facebook assigns this information to your personal Facebook user account. https://www.facebook.com/business/help/742478679120153?helpref=search&sr=3&query=pixel

Google Ads Conversions

We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Ads) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In this way, we pursue the interest of displaying advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

These advertisements are delivered by Google via so-called "ad servers". For this purpose, we use ad server cookies, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users. If you access our website via a Google ad, Google Ads will store a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values for this cookie.

These cookies enable Google to recognize your internet browser. If a user visits certain pages of the website of an Ads customer and the cookie stored on his computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Ads customer. Cookies can therefore not be tracked across Ads customers' websites. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media; in particular, we cannot identify users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of Ads Conversion, Google receives the information that you have called up the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is the possibility that the provider learns your IP address and stores it.

You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly, in particular suppressing third-party cookies will result in you not receiving ads from third-party providers; b) by disabling cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com", www.google.de/settings/ads, deleting this setting when you delete your cookies; c) by disabling the interest-based ads of the providers that are part of the self-regulatory campaign "About Ads" via the link www.aboutads.info/choices, deleting this setting when you delete your cookies; d) by permanently disabling them in your Firefox, Internetexplorer or Google Chrome browsers at the link www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.1

The legal basis for the processing of your data is Art. 6 para. 1 p. 1 lit. f DS-GVO. Further information on data protection at Google can be found here: www.google.com/intl/de/policies/privacy and services.google.com/sitestats/en.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework.

Remarketing

In addition to Ads Conversion, we use the Google Remarketing application. This is a procedure with which we would like to address you again. Through this application, our advertisements can be displayed to you during your further internet use after visiting our website. This is done by means of cookies stored in your browser, which Google uses to record and evaluate your usage behavior when you visit various websites. In this way, Google can determine your previous visit to our website. According to its own statements, Google does not combine the data collected in the course of remarketing with your personal data, which may be stored by Google. In particular, according to Google, pseudonymization is used in remarketing.

DoubleClick by Google

This website continues to use the online marketing tool DoubleClick by Google. DoubleClick uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Via a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later calls up the advertiser's website with the same browser and buys something there. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of DoubleClick, Google receives the information that you have called up the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is the possibility that the provider learns your IP address and stores it.

You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly, in particular suppressing third-party cookies will result in you not receiving ads from third-party providers; b) by disabling cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com", www.google.de/settings/ads, in which case this setting will be deleted when you delete your cookies; c) by disabling the interest-based ads of the providers that are part of the self-regulatory campaign "About Ads" via the link www.aboutads.info/choices, in which case this setting will be deleted when you delete your cookies; d) by permanently disabling them in your Firefox, Internetexplorer or Google Chrome browsers at the link www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.1

The legal basis for the processing of your data is Art. 6 para. 1 p. 1 lit. f DS-GVO. For more information on DoubleClick by Google, please visit www.google.de/doubleclick and support.google.com/adsense/answer/2839090, as well as on data protection at Google in general: https://www.google.de/intl/de/policies/privacy. Alternatively, you can visit the Network Advertising Initiative (NAI) website at www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Use of Bing Ads, Bing Ads Conversion Tracking and Bing Ads Remarketing

Our website also uses conversion tracking from Microsoft Corporation, (One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads sets a cookie on your computer if you have accessed our website via a Microsoft Bing ad. In this way, Microsoft Bing and we can recognize that someone has clicked on an ad, been redirected to our website and reached a previously determined target page (conversion page). We only learn the total number of users who clicked on a Bing ad and were then redirected to the conversion page. No personal information about the user's identity is disclosed. If you do not wish to participate in the tracking process, you can also refuse the setting of a cookie required for this - for example, via a browser setting that generally deactivates the automatic setting of cookies. Further information on data protection and the cookies used by Microsoft Bing can be found on the Microsoft website.

Bing Ads Remarketing

We also use the "Bing Ads Remarketing" application. Through this application, we can show you our advertisements when you continue to use the internet after visiting our website. In this way, we want to show you advertising that is of interest to you. This is done via a cookie stored in your browser (see above), via which your usage behavior is recorded and evaluated. No personal information is disclosed to us about individual website visitors and website customer target groups can only be targeted by us in advertisements if the customer target group has reached a critical size in terms of numbers. This makes it impossible for us to determine individual visitor identities.

You can deactivate tracking in various ways. For example, you can prevent the storage of cookies in your browser settings, whereby our online offer may then only function in a restricted manner for you. In addition, you can deactivate the interest-based ads of providers that are part of the self-regulatory campaigns "YourAdChoices" (optout.aboutads.info) or, for example, the Network Advertising Initiative (optout.networkadvertising.org), whereby this setting is deleted when you delete your cookies. Disabling interest-based ads is also possible at advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc ("Google"). The use includes the operating mode "Universal Analytics". This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyze the activities of a user across devices. Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google. The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 26 months. The deletion of data whose retention period has been reached takes place automatically once a month.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

You can prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie will be set that prevents the future collection of your data when visiting our pages:

Deactivate Google Analytics

To prevent collection by Universal Analytics across devices, you must opt-out on all systems used.

This website uses Google Analytics with the extension "_anonymizeIp()". This means that IP addresses are processed in abbreviated form, which means that personal references can be ruled out. Insofar as the data collected about you has a personal reference, this is therefore immediately excluded and the personal data is deleted immediately.

We use Google Analytics to analyze and regularly improve the use of our website. The statistics obtained enable us to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Art. 6 para. 1 p. 1 lit. f DS-GVO.                                            

Third-party provider information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. User terms and conditions: www.google.com/analytics/terms/de.html, Privacy policy overview: www.google.com/intl/de/analytics/learn/privacy.html, and Privacy policy: http://www.google.de/intl/de/policies/privacy.

Google Signals

Also based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO), we use the web analytics service Google Signals. Google provides website operators with Signals reports on cross-device user numbers as well as on different groups of users based on different device combinations used. Google uses what is known as "cross-device tracking" for this purpose. This means that website visits by a single visitor with different devices can be assigned to this one visitor, provided that the visitor has logged into a Google service during the sessions and at the same time has activated the "personalized advertising" option in his Google account settings. Google Signals is only used with IP pseudonymization activated. This means that the IP address of the user is shortened within the member states of the EU or in other contracting states of the Agreement on the European Economic Area. This shortening eliminates the personal reference of your IP address. Thus, no conclusions can be drawn about the identity of an individual user.

The collection by Google Signals can be objected to at any time by the site visitor deactivating "personalized advertising" in his Google account under the following link: https://support.google.com/ads/answer/2662922?hl=de

Additional information about how Google handles your personal information in its advertising network can be found here: Advertising and Privacy

Facebook tracking pixel

We use Facebook Pixel for the purpose of analysis, optimization and economic operation of our website. With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our website as a target group for the display of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

Objection/Deactivation:

You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. The settings for Facebook ads can be edited here: https://www.facebook.com/ads/website_custom_audiences/

Further explanations can also be found at https://www.facebook.com/help/568137493302217

Webtrekk

Visits to our website are analyzed pseudonymously for marketing and optimization purposes by the technology of Webtrekk GmbH ("Webtrekk"). Webtrekk is a company based in Germany, Robert-Koch-Platz 4, 10115 Berlin, which collects, stores and analyzes usage data. It has been certified for data protection in the area of web controlling in Germany, after its data processing was checked for data protection conformity and data security. Each time you access our website, some information transmitted by your browser is collected and analyzed. The collection is done by a pixel, which is embedded on every page, or/and via a Java script as well as cookies. The following information is collected and processed:

• Name of the retrieved file, timestamp
• Operating system used
• Device identifier
• Information about the browser used by the user
• Screen/browser resolution and color depth
• Browser language
• Referrer URL (the previously visited page)
• IP address
• Clicks
• Java on/off
• Cookie on/off
• Plugins.

Webtrekk shortens the IP address immediately after receipt and uses it on our behalf only for session recognition, for geolocation (down to city level) and for defense against cyber attacks. The shortened IP address is then immediately deleted again, so that the collected data is then anonymous.

When using Webtrekk, the following cookies are set, which have a shelf life as indicated:

• Session cookie (for session detection, lifetime: one session, i.e. until the browser is closed).
• Long-term cookie (for pseudonymized recognition of returning visitors: 6 months)
• Opt-out cookie (if you object to tracking: 12 months)

The legal basis for the use of Webtrekk is Art. 6 para. 1 p. 1 lit. f DS-GVO.
Further information on data protection at Webtrekk can be found at www.webtrekk.com/de/legal/opt-out-webtrekk.

In order to deactivate Webtrekk and object to the collection of usage data, a cookie ("webTrekkOptOut" called) must be set. By clicking on the following link, you can object to the collection of data by Webtrekk:

Disagree with Webtrekk

This objection is valid as long as you do not delete the cookie, but for a maximum of 12 months. The cookie is set for our website, per browser and end device. Therefore, if you visit our website from different end devices or with different browsers, you must set the cookie separately for each end device and browser.

Shariff bookmarking

Our websites also contain Shariff plug-ins. These plug-ins allow you to set bookmarks or share interesting content with other users. Through the plug-ins, we offer you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 p. 1 lit. f DS-GVO.

Via these plug-ins, your internet browser establishes a direct connection with the servers of Shariff and, if applicable, the selected social network or bookmarking service. The recipients receive the information that you have called up the corresponding website of our online offer and the data automatically collected when you visit the website (see above). This information is processed on Shariff's servers in the USA. If you send content on our website to social networks or bookmarking services, a connection may be established between your visit to our website and your user profile with the corresponding network. We have no influence on the data collected and data processing operations, nor are we aware of the full scope of data collection, the purposes of processing, the storage periods. We also have no information about the deletion of the collected data by the plug-in provider.

The plug-in provider stores this data as usage profiles and uses it for purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right.

If you do not wish to participate in this procedure, you can object to the data collection and storage at any time by setting an opt-out cookie with effect for the future: help.github.com/articles/opting-into-or-out-of-data-use-for-your-private-repository/. Alternatively, you can set your browser to prevent the setting of a cookie.

For more information on the purpose and scope of data collection and its processing by the plug-in provider, as well as further information on your rights in this regard and setting options for protecting your privacy, please contact: GitHub, Inc. 88 Colin P. Kelly Junior Street, San Francisco, CA 94107, USA, https://help.github.com/articles/github-privacy-policy/.

A/B testing

(1) This website continues to perform analyses of user behavior via so-called A/B testing. In doing so, we can show you our websites with slightly varied content, depending on a profile assignment that has been made. This allows us to analyze our offer, improve it regularly and make it more interesting for you as a user. The legal basis for A/B testing is Art. 6 para. 1 p. 1 lit. f DS-GVO.

Cookies (see above) are stored on your computer for this evaluation. You can prevent the evaluation by deleting existing cookies and preventing the storage of cookies. If you prevent the storage of cookies, we point out that you may not be able to use our website in full. Preventing the storage of cookies is possible through the setting in your browser. Preventing the use of A/B testing is also possible by clicking the following link: http://www.abtasty.com/#abtastyoptout=1. The cookie activated in this way will cause AB Tasty to stop running. The objection is stored in a special cookie and is valid as long as the cookie is not deleted.

Before the analyses are carried out, the IP addresses are processed in abbreviated form, so that a direct link to a person can be ruled out. The IP address transmitted by your browser is not merged with other data collected by us.

The service provider of the analysis is AB Tasty GmbH, Am Hof 20-26, 50667 Cologne, Germany.

Hotjar

This website uses Hotjar, an analysis software of Hotjar Ltd ("Hotjar") (http://www.hotjar.com, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). With Hotjar it is possible to measure and analyze the usage behavior (clicks, mouse movements, scroll heights, etc.) on our website. The information generated by the "tracking code" and "cookie" about your visit to our website is transmitted to the Hotjar servers in Ireland and stored there. The legal basis for the use of Hotjar is Art. 6 para. 1 p. 1 lit. f DS-GVO.

The tracking code collects the following information:

Device dependent data

The following information may be recorded by your device and browser:

• The IP address of your device (collected and stored in an anonymized format).
• Your e-mail address including your first and last name, if you have provided it to us via our website
• Screen size of your device
• Device type and browser information
• Geographical point of view (only the country)
• The preferred language to display our website

Log data

The following data is automatically created by our servers when Hotjar is used:

• Referring domain
• Visited pages
• Geographical point of view (only the country)
• The preferred language to display our website
• Date and time when the website was accessed

Hotjar will use this information to evaluate your use of our website, generate usage reports, and provide other services related to website usage and internet evaluation of the website. Hotjar also uses third-party services, such as Google Analytics and Optimizely, to provide services. These third-party companies may store information that your browser sends as part of your website visit, such as cookies or IP requests. For more information on how Google Analytics and Optimizely store and use data, please refer to their respective privacy statements.

By continuing to use this website, you consent to the aforementioned processing of data there by Hotjar and its third-party providers under their privacy policies.

The cookies that Hotjar uses have different "lifetimes"; some remain valid for up to 365 days, and some remain valid only during the current visit.

You can prevent the collection of data by Hotjar by clicking on the following link: Disable Hotjar.

SurveyMonkey

Sometimes we ask you to participate in surveys to give us feedback on our work, for example after our Telemedicus summer conference. We process the surveys using SurveyMonkey, a service provided by SurveyMonkey Inc. of San Mateo, California, USA. We do not ask you for personal data in the surveys and cannot assign your answers to your person. Therefore, Telemedicus does not process any personal data with SurveyMonkey.

However, SurveyMonkey collects some data on its own responsibility and uses tracking services, for example, to statistically record the use of its services. For details, please see SurveyMonkey's privacy policy, which you can access here de.surveymonkey.com/mp/legal/privacy-policy/.

Linking with SugarCRM

Certain interactions lead to a new contact creation or to a contact information update in the central CRM system

1. Request for one or more newsletters
2. Pre-registration for one or more events
3. Download one or more whitepapers

All interactions require that the person actively provides the following information

• Salutation
• First name
• Name
• E-mail address

For all interactions, the person will receive an email to submit a DOI, verifying the corresponding order and allowing the person to consent to the sending of the information. No information will be sent to the person without explicit consent.

If a contact already exists for this combination in the CRM system, the data stored there is updated with the interaction information. If no contact exists, a new contact is created in the CRM system and the interaction information is added to it.

All interactions are logged with date and time.

The interaction does not lead to the creation of an automatic customer account.

It is possible to object to the further sending of information by means of an opt-out. This right of objection is pointed out with every customer contact. This is also logged with date and time.

Status: August 2022