Taking on the Challenge of China
In his keynote, China expert Björn Conrad, CEO of Sinolytics, addressed the challenges that new Chinese players pose to established industries in Germany and Europe. “China’s competitiveness is based on a long-term industrial policy strategy with clear technological priorities, local value creation, a high degree of automation, a strong willingness to take risks, and the consistent implementation of innovations – particularly in smart manufacturing.
Electric Drivetrains and the Emotional Factor
In his engaging keynote address, automotive journalist and VDI brand ambassador Alexander Bloch made it clear that, ultimately, the automobile is – and will remain – a highly emotional product. Using current market research data, he demonstrated that while interest in electric powertrains is high, end customers’ understanding of the technology still has room for improvement. According to Bloch, there are numerous compelling reasons why the electric motor can stand not only for efficiency but also, and in particular, for driving pleasure – a positive conclusion to the conference for the participants and an optimistic outlook on the success of the transformation.
Finally, Maximilian Güttinger was honored as the winner of the “Best Presentation Award”. Emil Motors, a German startup he co-founded, develops electric motors without rare earth elements.
With its interdisciplinary approach, Dritev once again covered the entire technological spectrum this year, from the powertrain to the transmission. Popular conference formats such as Speaker’s Corner, the accompanying trade exhibition, and the “Dritev Summer Night” at the Kurhaus Baden-Baden rounded out the conference.
