Value Management Practice 2019

  •   Discuss value analysis with experts - on an international level
  •   Hear a keynote speaker from the top management of John Deere
  •   Expand your professional network
  •   Bring your knowledge up to date

The "Value Management Practice 2019" Conference offers you the unique opportunity to exchange ideas with international experts in the field of value analysis. The event is based on the motto: “Grounded for the future - cost an innovation go hand in hand”. Professionals from the fields of value analysis and value management are called upon to participate in the conference with their contributions.

Grounded for the future – cost an innovation go hand in hand

The motto of the conference “Grounded for the future - cost and innovation go hand in hand“ wants to sensitize people for this situation and encourage at the same time to confront the contradictions and understand them as a challenge for a successful project work.

The 19th Value Management Conference in Germany will be an international conference. It provides the opportunity for all people interested in VA/VE to look beyond one's own horizon and to enrich the own experience through the exchange with colleagues from all around the world.


Download Program PDF

Wednesday May 22, 2019




Opening and Welcome
Dr.-Ing. Marc Pauwels VDI,
Managing Director, Krehl & Partner GmbH & Co. KG, Karlsruhe, Germany


Welcome and introduction of the hosting company John Deere

Dr. Volker Knickel, Global Director Mid Tractor Line, John Deere GmbH & Co. KG, Mannheim, Germany

Moderation: Jürg M. Ammann


Establishing a cost management strategy in the early development phases of new Tractors 

  • Value is key 
  • Feature driven target costing
  • Change the mind-set

Dr. Jens Meier, Manager Cost Accounting & Experimental Costing und Elma Vroege, M. Sc., Project Coordinator Design-to-Cost, John Deere GmbH & Co. KG, Mannheim, Germany


Integration of value analysis at Marquardt GmbH

  • Global rollout of Value Analysis/Value Engineering (VA/VE) as a basis for corporate growth
  • Integration of the value analysis into the existing process map
  • Presentation of the self-developed training – deepening of the methodical functional cost analysis 
  • Integration of value analysis at Marquardt GmbH within the framework of the corporate strategy 2022 
  • Future: Training of the project teams

Dipl. Betriebswirt Jörg Dreher, Team Leader VAVE Global and Sven Schilling, Value Analysis Engineer, Marquardt GmbH, Rietheim Weilheim, Germany


A proposition for a maturity model for Value Management programs

  • What is a VM program and what does it consist of?
  • How to assess progress of a VM program?
  • Where is the VM program now and where did we come from? And what choices did we have? 
  • How did we sustain the VM program over such a long period? 
  • What challenges do we have in the future?

Timme Hendriksen, M. Sc., Value manager, Value FM, Vleuten, The Netherlands


Comprehensive discussion



Moderation: Univ.-Prof. Dr.-Ing. Rainer Lohe


Cross-company value analysis of a cement mill and its drive 

  • Value analytical design review of a cement mill
  • How can a technology partner be target orientated integrated?
  • Identification of the fields of action for holistic value improvement and cost reduction 
  • Enrichment of the project by integrating different departments 
  • Description, project example and results

Dipl.-Ing. Dr. techn. Dirk Hoffmann, Teamleader Development, Gebr. Pfeiffer SE, Kaiserslautern, Germany, Dr.-Ing. / Dipl.-Wirt.-Ing. Jörg Marchthaler, Managing Director, Value Coaching Marchthaler, Blankenheim, Germany


Value Analysis and Value Engineering in Plant Engineering – Easy going or too hard to handle?

  • Value Engineering in Plant Engineering
  • Special requirements in Plant Engineering 
  • Function analysis
  • Function cost analysis as an instrument for prioritization
  • Building of scenarios

Dipl.-Ing. Sebastian Meindl, Managing Director, Krehl & Partner Unternehmensberatung GmbH & Co. KG, Karlsruhe, Germany


Inertia of Idea

  • Idea and Classical Physics
  • Charles W. Bytheway Idea Hitchhiking 
  • Idea acceleration and deceleration during VA/VE studies 
  • Idea stimulation model

Mahmoud Abdallah B. Sc., Mechanical Engineer, Egyptian Institute of Value Studies, Cairo, Egypt


Coffee Break

Moderation: Dipl.-Ing. Herbert Unger


E-Mobility is taking off! Automotive industry is facing a fundamental transition from combustion engine to electric vehicles

  • Trends & drivers for e-mobility 
  • Challenges for the automotive supply industry
  • Cost drivers in the electric propulsion system

Dipl.-Ing MBA Christian Speuser, Director Consulting, FEV Consulting GmbH, Aachen, Germany


Innovation and value management – Impact of a digital world on product design and development processes

  • Value management in innovation processes 
  • Human factor in development projects
  • Advancing digitization – promoting and inhibiting innovation 
  • Future Innovation with digital processes – a value-analytical approach for discussion

Dipl.-Ing. (FH) Susan Bremer, Managing Partner, KUPFER.ROT GbR, Moritzburg, Germany

Key Note: Dr. Bernhard Haas, Senior Vice President A&T Global Tractor Platform, John Deere GmbH & Co. KG, Mannheim, Germany


Award ceremony of the VDI Value Management Award presented by

Dr.-Ing. Marc Pauwels and Dr. Bernhard Haas



At the end of the first conference day we kindly invite you to use the relaxed and informal atmosphere for in-depth conversations with other participants and speakers.

Thursday May 23, 2019

Moderation: Dipl.-Ing. Wilhelm Hahn


Learn to Speak “Functionese” 

  • Function terms depersonalize the conversation
  • Function terms clarify meanings
  • Speaking in Functions helps to build consensus 
  • Speaking in Functions gets the team/group engaged 
  • Speaking in Functions is NOT limited to the Value Methodology

Ginger R. Adams, Principal/Owner, Advantage Facilitation Services, Fort Collins, USA


A methodology for team building Applying VA/VE “Understanding the difference in context”

  • One of the elements necessary for team building is understanding the difference in context
  • Clothing is one of the things that represent context. Making a fast diagram of each Kimono and dress
  • Comparing each function displayed in the Fast Diagrams. Identified the difference between Kimono and dress
  • An important first step in team building is to know the difference in context 
  • One of the better ways to build a good team is fusion

Tomomi Kumasaka, Cabin Attendant, All Nippon Airways Co.,Ltd., Japan


Value Management – A fundamental discipline for performance improvement 

  • Value Management: fundamental discipline relevant for every manager
  • Research methodology: grounded theory and soft systems methodologies
  • Theory: discern fundamental theory amidst the various value management paradigms
  • Multi Paradigm Environment: examine multiple fields of organizational improvement
  • Recommendations: conclusions inform education and practical value management approaches

Michael Graham, Managing Partner, Michael Graham Consultancy, Stirling, UK


Coffee Break

Moderation: Prof. Dipl.-Ing. (FH) Erich Sigel


Competence 4.0 – From Homo sapiens to Homo digitalis

  • Cognitive assistance systems to master complexity
  • Digital individual competence
  • Digital group competence
  • Impact of missing competence 4.0

Dipl.-Ing. (FH) Johann Hofmann, Founder and Venture Architect von ValueFacturing®, Maschinenfabrik Reinhausen GmbH, Regensburg, Germany


Value Design Thinking‘ to improve projects in Business Analysis (IT/Orga projects for company digitalization) 

  • Design Thinking methodology for radical innovation
  • Business Analysis core concepts for IT/Orga projects and company digitalization 
  • ‚Value Design Thinking’ methodology 
  • Application to company projects
  • Further possible synergies between methods

Olaf de Hemmer, Senior Consultant, SAV+, c° Mark Company, Archamps, France


Comprehensive discussion



Moderation: Dr.-Ing. Jörg Marchthaler


Industrial Park development using Value Analysis

  • Value Management approach
  • Industrial Parks in Hungary
  • Reduction of the investment costs
  • Collecting and satisfying the stakeholders’ needs
  • Managing the special features. Analyzing functions. Improve the whole value

Istvan Tarjani, Managing Director and Ariella Janka Tarjani, FOKUSZ-2 Ltd., Budapest, Hungary


A Methodology for Evaluating and Improving a Value of Sports Business Applying VA/VE

  • Background of the difference between general corporation and sports business
  • Current situation and problems of the sports business
  • Necessity of profitability and value improvement in sports business
  • Function Analysis of general corporation and sports business
  • Clarify the unique functions and develope a method to evaluate the sports business model for the present and the future
  • Introduction of a method to build business model to improve value and profitability by applying process control method

Chikara Sekita, Consultant and President, AC&T Institute, Tokyo, Japan


Value Engineering: A vital Approach for Solving Engineering Problems

  • Why Value Engineering is different
  • Value engineering is a vital tool in Problem solving
  • Reduction of methane leakage by means of a gas turbine
  • Economic data captured from the biogas plant and from biogas conditioning

Dr. Emad Shublaq, Director, Pmrt Consultants, Erskinville, Australia


Coffee Break


Development cost calculation as a fundimental factor for project success 

  • Product development cycles under high cost pressure
  • Cost transparency throughout the value chain
  • Calculation of development costs as a prerequisite for a cost controlled development process
  • Processes and cost relevant parameters in product development
  • Knowledge of cost structures in the development process enables cost evaluation of single process steps

Dr.-Ing. Horst Schmidt, Managing Director and Dipl.-Wirtsch.-Ing. (FH) Florian Brandmeier, Project Manager, AWS Systemtechnik GmbH, Au-Hallertau, Germany


Harnessing the Full Power of the Value Methodology 

  • Wide range of fields of application for the Value Methodology (VM)
  • Differing (and misleading) interpretations of the VM. As such, results may vary from mediocre for weak applications to incredible for just a little more effort and organization
  • Rigour and persistence of application of the VM, although agile approach to suit specific circumstances is required 
  • No “one size fits all” but the number of steps remains the same 
  • Within each step, the approach and tools may vary

Martyn Richard Phillips B. Sc., Director, Major Projects Optimization, Team Focus-VMI Inc., St. Alberta, Canada


Conclusion and closing remarks


End of the Conference

Friday, May 24, 2019

Company visit to John Deere & Daimler


Welcome and company Introduction at John Deere Forum Mannheim


Departure to John Deere Bruchsal


Tour in Cab Assambley and EPDC




Departure to Daimler


Welcome and Introduction to Plant Mannheim


Tour Assembly Heavy Duty Engine Platform (HDEP) & Machining cylinder crankcase


End of the tour

The framework programme of the conference

2 special days, on May 21, 2019, accompany the meeting "Value Management Practice 2019":

1: Werte erkennen und Performance steigern
2: Value Management in Infrastructure, Value for Taxpayers Money

At the end of the 1st day of the conference, the VDI Wissensforum and John Deere, invites you to a relaxing and informal get-together. Here, you can use the opportunity to expand your network and exchange ideas in-depth with participants and speakers.
Within the framework of an organised tour on May 24, 2019 you will have the opportunity to visit the company John Deere GmbH & Co. KG (Tour in Cab Assembly and EDPC) & Daimler AG (Tour Assembly Heavy Duty Engine Platform (HDEP) & Machining cylinder crankcase).

Sign up now for the conference

Would you like to participate in the “Value Management Practice 2019" International Conference and take a look at the future of value analysis together? Would you like to expand your network and interact on international top levels? Then book your place now.

Our partners

Cooperation partners

Logo SAVE International
Logo EGB

Advisory Board

Jürg M. Ammann ammann projekt management / Karlsruhe

Dipl.-Ing. Wilhelm Hahn TMG Consultants GmbH / Stuttgart

Univ.-Prof. Dr.-Ing. Rainer Lohe Fachbereich 4 Maschinenbau Universität Siegen / Siegen

Dr. Jörg Marchthaler Value Coaching Marchthaler / Blankenheim

Dr. Jens Meier John Deere GmbH & Co. KG John Deere Werk Mannheim / Mannheim

Dr.-Ing. Marc Pauwels Krehl & Partner GmbH & Co. KG / Karlsruhe

Prof. Erich Sigel Sigel GmbH Managementmethoden / Kirchheim

Dipl.-Ing. Herbert Unger Cappeln

Elma Vroege John Deere GmbH & Co. KG John Deere Werk Mannheim / Mannheim

Eventnumber: 08TA001

The event is currently not available for booking.

We will inform you by email as soon as it is possible to book the event again.

By sending through your contact details, you won’t miss any further updates about our events.

In case of queries, you can reach us here

You can reach us at:



Logo Krehl & Partner GmbH & Co. KG

Become an exhibitor or sponsor

Request information

The conference is supported by


Are you missing something?

Do you need more information about this event? Then please feel free to send us a message.

Write a message